This is the first in our "insider" blog series. Our aim is to help bands by connecting them with music peeps that can help them get things done. Knowledge is power so keep reading back as we have a great line up of guest music insiders that will be contributing to the Loudvine.com blog. The first one is brought to us by our friends at Burger Records!
When we first started releasing cassettes it was because we wanted to cover all the formats (CD/LP/CS) and when we heard a tape by our friends, AM, it exceeded our expectations as far as sound and packaging and gave us the idea to start doing it for ourselves, our friends and our idols, present and future! So we worked and hustled and thought positively. Now, here we are, three years and 18,000 cassettes later, owning our own record shop and generally trying to run shit. We spread the rock n roll gospel from our neighborhood to the world and onto the rest of the universe.
It’s difficult to depend on other people to keep up with your ambitions; therefore you have to take matters into your own hands and HANDLE IT.
There are many reasons why cassettes are a viable format in today’s modern world. They’re affordable, both to make and to sell. People are willing to take more chances on music they’ve never heard and they’re just as likely to purchase it on another format. They’re handy too. You can toss ‘em around, put ‘em in your pocket and they don’t get scratched. Unless you dunk it in water or leave it in the sun, they’re generally going to be around for a while! We’re still listening to 40-year-old SPARKS tapes in our van! Cassettes still rule, ok? For bands, it’s a good way to get their music out and about for not a lot of money. The turnaround time for making cassettes is pretty fast so when bands want to go on tour we/they/YOU can make them quickly and have some merch on the table.
We want all of our cassettes to sound louder than normal, so when you put in one of our tapes you know it’s Burger! We do this through our sound engineering friend, Pat Haight, who masters all of our releases and has the same attention to detail that we have, often creating the master from vinyl to keep the analog sound! We then send the masters to a cassette duplication company in Pasadena, CA called M2COM. They are a small family-run business that’s fine with doing small pressings and catering to our sometimes-particular tastes. The artwork varies from release to release, as we haven’t pledged our allegiance to any particular company (although M2COM made the j-cards from our last cassette and we were quite pleased!). From there we usually number or color the covers and try to make each one special. By doing that there’s a connection between us and the tape and the person who buys it. That goes a long way toward making people feel included in this crazy little thing that we call LOVE!